The product sales of pneumatic tools still mainly rely on distributors' channels for diffusion. Distributors are the most important channel for air tool users to purchase. Therefore, the width of the manufacturer's sales channels, the number of dealers, and the distribution rate are also the pivots that affect the sales performance. If you want to beat your opponents in the market, you must first consider whether your sales network is ahead of your opponents? Is the efficiency higher than that of the opponent? At present, end users in the market generally do not have significant brand loyalty, which is an opportunity for various brands in the current market, and there is no high barrier to the entry of new brands. Therefore, as a manufacturer, it is more important to change the marketing concept, actively strengthen the publicity and reporting of brand information and product information, and continuously strengthen the position of the brand in the minds of users, so that dealers and users can fully understand the brand and products of the company, so that The company's brand and products are well known in the industry.
Product elements such as quality, price, and after-sales service are the pivotal factors for the success of the pneumatic tool market. As an important production tool for enterprises such as manufacturing, repair and maintenance, and decoration services, pneumatic tools are like the machinery and equipment of enterprises. If they fail, they must stop production. Therefore, the quality of pneumatic tools is very important to users, and quality has become the winning treasure for enterprises to occupy the market. In order to expand sales channels, we must first ensure that we can provide channels with air tool products that meet user requirements. At the same time, the versatility and replacement of pneumatic tools are high. Enterprises should strive to improve cost performance on the basis of ensuring quality. To meet the usage requirements and spending power of users and consumers at all levels. Strive for and increase the user's attention and loyalty to the product.
Nowadays, the pneumatic tool market is mixed, the quality of the products is mixed, and the price difference is large. Users are more eager to know the manufacturer's information, more eager to use authentic manufacturers and authentic brand products, and more eager to buy from authentic merchants. Therefore, users pay more attention to manufacturer and business information. This accurate information transfer is very limited in the current air tool market. Mainly rely on the dealer's recommendation to the buyer. Many consumers do not know the relationship between products, brands, quality, uses and manufacturers, and some dealers are using this information to relatively obstruct the sale of three non-productive products, resulting in chaos in the market order and damage to the interests of
1/2″ DRIVE MICRO 135MM AIR IMPACTWRENCH 480NM consumers. At the same time, air tool dealers are most concerned about product information, price information and manufacturer information of air tools, because these information are the foundation of dealers' operation. They pay attention to the best-selling products in the market, and pay attention to the fluctuations and fluctuations of prices. Manufacturers should pay attention to strengthening the publicity of these aspects when developing distributors.
In order to improve market sales channels, it is necessary to change the relatively single mode of communication that currently users get information through dealers, and dealers have become the main source of users to obtain relevant information. Deliver correct and relatively complete product and vendor information. Attracting consumers and other businesses to pay attention to and understand this information is what a pneumatic tool company must pay close attention to when improving and expanding its sales channels.